Is there so much information around us that it is becoming just more and more noise? People are motivated in a number of ways.
I write from a standpoint of someone who works with different management and marketing principles on a daily basis and wants to make a difference. I want to grow, improve and get better. I have to say, I quickly read a number of articles, posts and books to gain ideas related to management and marketing principles.
Everyday I am immersed with information and I am finding myself less and less interested. Many articles today say the same thing. It’s like being stuck in a Basic Marketing Course.
I am also seeing this play out also with my teenagers. They can hardly watch a movie at home without asking so many questions. They want to know what is happening before it happens.
The best information I read is that type of information that comes from people writing about their experiences. We learn more from each other and our experiences than restating facts and information. I think words and phrases are overrated. My new phrase that I am going to start using is “Tone Marketing”. I want more than just content, I want to communicate an experience.
I really saw this particular topic, “Tone Marketing” play out this week. I decided to shake things up and set a new tone. In the past, I had sent an email with a list of items to work on or as a set of reminders and wanted people to respond. Typically, 1 or 2 responses would be received. It wasn’t that the other people did not perform the tasks, but they really did not see the need to confirm to me the information I had sent. This time, I setup a time to meet and I went over each task. Each item listed an activity and name(s) of people who were responsible for that activity. This brief meeting brought people together with a purpose as people saw their name listed on the sheet.
The only way “Tone Marketing” works is if you can look into the future and work toward a change which will really add value. Today, my goal is to come up with a list of items that I can work on with respect to tone marketing. Start simple and see results. Make it personal and engage others and bring them along. Start working toward building some experiences and take a break from articles and information. You might see a whole new scene. One which really promotes better growth and learning.