We are all given the same 24 hours each day. I recently heard a person say they cannot get out of bed without checking all of their social media sites. This person admitted being addicted to following the number of likes, retweets, comments and invitations. This person is also mad that her husband simply reads a newspaper for himself and does not share the information he gains with others.
Can you relate to this example? I think it is a bit extreme, but I think more and more people are spending time on their smartphones than ever before. The better question is, “How are you spending your time on social media?” In talking to a number of professionals this week, I am finding a whole new movement of managing time. A few years ago people were in love with social media similar to the time when the internet became popular through AOL connections and the very first search engines like AltaVista and WebCrawler were coming on the scene. People could not get enough information and were spending all kinds of time online.
Now, people are seeing the value in doing other things: managing processes, effectively processing information, hiring quality people, creating new work cultures that facilitate innovation, improved productivity. Social media is important and it has a place, but I am hearing fewer and fewer companies say they are making money soleley from social media.
For me it’s really about having a presence on some Linkedin, some Twitter, a little GooglePlus and a little Facebook. There are other platforms, but these platforms are my choice. For me, it starts with a blog, you have to share information from a starting point and direct them to take action with you and your company. Typically, I spend the most time writing the blog and the rest of the time talking and sharing on social media. Overall, I would say I try to keep my social media experience to less than 2 hours a day.
I need to make sure I am not only listening to clients on social media, but also when they come through the doors and call-in. Obviously, I cannot do this alone and a great client service team is a prerequisite for success. I measure my performance first and foremost by the number of new accounts brought in. (Typically 8-10 a day) and number of online inquiries (Typically 10-15) a day. From here, I drill down periodically into Google Analytics and some other tools. In addition, I look at our Sales Force reports once a week and try to communicate with them on a regular basis throughout the week. These people keep track of their leads, calls and visits.
Marketing is all about the whole experience: marketing, sales and service. When these three are close together, this is where synergy kicks in and results can be experienced.
So back to the original question – How much time should you spend on social media? – Define your priorities and make sure you are looking at the whole picture and not spending all your time in one place.