I have been spending a lot of time on this crazy phrase. It is easy to say, but it’s much harder to put into action. In this article I want to look at ways that we need to bring people into the mix in order to become a more successful company.
Meetings – Everyone wants to feel a part of something. It is critical that meeting time be established at all levels of a company. It is here that communication is strengthened and issues can be resolved.
Marketing – Employees want to, by nature be able to say that they are bringing in business. It is critical that marketing information be communicated to all employees and where possible, get them involved with marketing the company. Social media and content marketing are excellent ways that marketing can include people from across the company.
Project Work – As an executive, you can’t be hands-on involved with every company project. It is critical that projects be setup with proper objectives and an agreed upon timeline.
Client Service – It is critical that this area be looked at with respect to people involved and their work load. If a company is going to lose a client, most of the time it will happen here. On the other hand, if you want to keep clients, you need to invest more in this area.
What value do you bring to your company?
Some people may feel they are that important to the business, that they can do all facets. Your job as an owner or executive is to always remember, you are only as good as the people that work for you. A number of executives want to keep the number of top management to just a few and they discourage any type of team formation below them.
As an executive, it is your duty to make sure your employees are taken care of and they are meeting company objectives for running a successful company. In order for you to know if this is occurring, you need to be out on the floor and in the office and have a presence.
Don’t look at yourself as someone who can only do certain tasks
A few weeks ago, I heard one of our supervisors tell me that he would not sweep the floor, because that is what the night cleaning crew does. These type of statements really tick me off, because they assume that because of a “held position”, you are somehow above doing “some type of work”.
Now, many executives may not come right out and say this, but inside this is how they feel. My advice to you as a leader is to invest in leading. Too many executives are fearful for their jobs and they are trying to hold onto their jobs at all cost. It is happening in almost every company today.
Connect with your people
Professional Development – Offer professional development opportunities for your employees. We have a once-a-week topic for anyone in the company to sign-up and attend, with supervisor approval and we keep the meeting to 15 minutes. You can have professional development without giving up a day’s production. Give people a certificate for attending and now they have something in their training file.
Project Work – Look for ways to include more people on projects. Consider assigning a department to a project.
Send out a company newsletter – Ask for articles of interest and send out important company information to all employees on a regular basis.
Reviews – Many companies have gone away from reviews. Make sure people know where they stand when it comes to reviews and the information you are seeking from them.
Learn People’s names – Call people by their names. Too many times, executives are so far removed from departmental work that they have no idea who is really working for them. This area can help improve trust and communication.
Don’t try to do everything by yourself
Make sure you get out and start connecting with your people. You never know when you might need them to come to your back during a time of crisis. Start building relationships now so you are not caught off guard later on.