Clients – What types of accomplishments did your marketing department experience with respect to your clients? Were you able to give your clients a better experience in 2014?
Employees – Does every employee understand their role and objectives? What accomplishments would your employees list?
You – Marketing Director or Executive – What accomplishments did you realize in 2014? What do you hope to accomplish in 2015?
Can you, your employees and your clients answer this simple question? Maybe its time to really answer this question of accomplishments first, before any reviews or future planning takes place.