I have changed my approach toward Twitter several times since my first tweet was on December 31, 2008. It has almost been six years since I started on Twitter. I want to provide you a little history and show you where I’ve been and where I am going.
In 2008, the goal on Twitter was to collect followers. There were all kinds of software programs which would add followers to your account. In addition, it was only right to follow someone back.
2012 – I decided following back and follower counts were not the answer. I only wanted to follow the right people. I stopped using software programs that automatically followed people based on keyword searches.
2013 – I started using hashtags more.
2013 – I bought into Lists and started grouping followers differently
2010 – 2013- During this time frame, I tried to find ways to engage people.
2014 – I went to Retweeting people in a way that more people would see who I am working with.
For 2015, I am establishing several new processes which I can measure
- Using Twitter as a Content Channel -Twitter has become one of the best channels for sharing and promoting content. It is part of the
- Lists – Private lists have helped me categorize followers in different ways. I have built the following lists:
- NEWS: I follow news channels, newspapers, quality curators of content, breaking news sites, local news, national news
- CONTACTS: This list helps me stay in touch with other marketing professionals and business leaders. This list is similar to my contact list on Linkedin.
- COMPETITORS: I capture competitor ids on this list without following them directly. You can put someone on Twitter in a list without following them.
- INDUSTRIES: Here I can follow different target markets.
- Follow more people. I don’t check my home stream except on my mobile device. I use TweetDeck/Twitter to quickly follow conversations and add people who fit one of the particular lists I have.
- Engagement is more about looking at a specific topic of discussion and less about engagement as a methodology to talk to everyone on Twitter.
Managing Twitter through Lists really brings everything together. In addition, it will helps a person save time by focusing on the lists that matter most.
Stop looking at Twitter as some big news stream and start developing a “Big Data” mentality. The tools are there. The hardest part is your mindset.
What other changes have you made with respect to the way you use Twitter?