2015 Small Business Marketing and Branding Trends
Source: Democrat & Chroicle Gazette – Vicki M James, Stand Out Results, ROC, December 19, 2014
This should be your checklist for 2015 –
Yes | No Has your company created a brand that creates an experience for customers?
Yes | No Does your company have an integrated marketing strategy?
Yes | No Does your company have a way to measure its results?
Yes | No Do you have a good understanding of what your prospective clients want? (Understand their real needs – Not cookie cutter mentality)
Yes | No Do you have an internal marketing strategy? Internal communication is often overlooked.
Yes | No Do you have a solid plan for client retention and engagement. Keeping current clients is a life-long process.
Yes | No Have you considered more focus on local SEO? (This is interesting – Shift from national keyword search to local keyword search)
Yes | No Do you have a strategy to upgrade the quality of content with respect to your content marketing strategy? (Are you considering video, better stories and news information)
Yes | No Is your website mobile optimized? If no, you are already behind going into 2015.
This is a great checklist! – It really looks at marketing from a number of different points. I had a similar markeitng 2015 trend article, but this one has a much better checklist.
At this point, I am in the process of refining some of the work we have planned for 2015. Where are you at in your process?
Goal for 2015 – Make things simple and easy!
Overall, the words simple and easy keep coming back to me. I think at times I tend to make things too complex. If I start with understanding the clients’ needs better and work more toward a simple design and process, I believe I will see more success. The list above is not daunting by any means. It really is quite simple and straightforward. By the end of the year, I hope to revisit and see how successful I was in accomplishing these tasks.
It really is that simple!