A typical day at my company looks like the following:
- Working with sales representatives in the market
- Keeping content updated online, (website, blog)
- Answering client questions
- Looking at new bids
- Introducing new services
- Resolving company issues
- Opening new accounts
- Work with other managers/employees (Meetings)
- Be familiar with our company’s financial
- Look for ways to share information
- Identify potential improvements in processes
When you break it down, all of these areas are extremely important. Each one of them has to do with client service in some fashion. I know if I have a good handle on these areas then I can upgrade my MARKETING position and look at the following:
- Find ways to position the companys’ offerings
- Upgrade brochures and materials to effectively communicate our message
- Track client information and look for trends
- Check out competition
- Read through news information affecting our company
- Look at upgrading our mobile presence
- Look for ways to share information with others
My goal each day is to make sure the first group of items are addresses and being taken care of first, before I can look at the information below. Client Service has always been my goal no matter what company I have worked for. It is critical to serve your internal and external clients first and make sure their needs are taken care of. I typically come in early to address these items, so I can get a good start and have a plan mapped out for the day.
In the second group, it is all about getting better and staying on top of the game. This is critical. Here again, I try to maximize the time I have with others at work to help me effectively make a difference in these areas. I also, spend a lot of time outside of work thinking and reading about these items so I am ready once again to address them.
It really is all about results. The first group pays the bills on a daily basis. Time in these areas must be a priority. The second group will indicate whether you are a leader at your company and in your industry. The good leaders are involved with marketing and are working with others to share information. If you want success, build your own model and define your priorities. It will make you a better leader and you will focus on the right things for your company.