The data landscape is changing quickly. We are in for some big changes in the next 5 years. How can we build on our current successes and continue to growing in the future?
The major themes in 2015 for me have been:
2015 has been a very good year for me, but in the back of my mind I always feel like things can change in a hurry. I am not a pessimist. I don’t see the glass half empty. I am always encouraged to see growth in sales and new clients. I think we are on the cusp of something much bigger.
I believe we are living in a new, “business culture” that is facilitating the need for better, faster, quality service. To achieve this, it will take tremendous service to clients and updating our technology at a faster pace.
The thought process is quite difference. Fortunately, our company has been built on a solid foundation for responding to client needs quickly. At the company I work at, our employees call it “turnaround time”.
Sadly, I read many articles that claim that businesses should become media companies. I think many companies have taken this position and as a result they have created all kinds of digital media and content but they are not seeing the results of their efforts. By the way, it is a lot of work. However, this approach is not sustainable.
Too often, we look for the magic tool, system or company to turn our businesses around. Sometimes these tools work, but over time they are hard to maintain. Do you want a couple quick wins or do you really want to build something for the future.
A more innovative approach really encompasses all the aspects listed above to be effective. I am not saying that these topics are innovative. I think we need to start looking at innovative ways to help take our companies to a new level of production and service. (We need to think much differently than we have in the past)
Bringing these concepts together is no easy task and there are a lot of factors to consider with respect to each of these approaches. The best place to start is to really identify the key people in each of these areas:
You will need people:
- who understand your approach
- to engage your clients to truly make yourself a better company
- to service clients
- to perform the work needed to be successful.
Start your process with identifying people and work through your planning process from there.
We are living in exciting times, the true test will be can we identify ways to become better or will technology soon replace our work in the future by someone developing and implementing a much more easier, simpler, better approach to the work that we currently do.
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