What if you extended an invitation to your clients and actually invited them to park as close to your office as you could. Think about it. Today, many businesses reserve parking spots for handicapped or pregnant mothers. This is great and it does provide a very important service to these people.
However, what about your day-to-day clients? A few years ago, I suggested that our clients should get the prime parking spots at our company and not our top executives.
It is amazing what a difference this small change has made for our company in several ways.
- We can now recognize our clients and guests and greet them appropriately as they enter our company doors.
- This simple act made it easier for our clients to bring in their samples to be analyzed.
- Our guests save time by not having to find a parking spot and they can come in and leave at their convenience.
- It helps insure they will come back and it makes coming back more routine with less distractions.
I know this little approach may seem trivial, but overall I can show you statistics that show that the number of clients, (new and returning) have substantially increased since we installed these reserved parking signs three years ago.
Consider reserving some parking spaces for your clients and see if it makes a difference for your company. You might be surprised at the outcome!