2015 has been an interesting year. It is an exciting time to be in marketing. There is so much happening and it really feels more like a sprint than a jog. Clients want more. Management wants more. Employees want more. Everyone is looking at data from their own perspective and in the end it will take vision, planning and collaboration to understand how complex this process is and how critical it is to insure that data processes are designed to be much simpler to allow for more flexibility and rapid growth in the future.
Here is a list of my top 5 discoveries in 2015
(1) Create and share content – The only way content can be successful is if it is shared and received. Social media channels are great channels to use for sharing content. In addition, it is also critical that information is shared through other industry sites and/or liked to from other websites. Creating content that is valuable is the key.
(2) Linkedin – The best place to establish a presence with other professionals. The Linkedin Blogging Tool is powerful because it helped people share content with other connections and gets people much needed exposure for their message. In addition, Linkedin Pulse also looks at posted content and makes determination if the content warrants future exposure on the Pulse Network. Writing content that goes viral on Linkedin is awesome.
(3) Hubspot – A great software package that really looks at the visitors that are coming to your site and how to best capture their interest and ultimately get them to do business with you. The process is not as hard as you might think and the supporting reports are really informational and help marketers focus their time in areas where they can find the most success.
(4) Going Digital – This year I have read a number of books and articles on digital marketing and digital as a management strategy. Looking at digital from a high level, really gives you a better perspective of where you currently are with respect to managing data and where you need to be in the future.
(5) Updating Website Content – This year, I am in the process of overhauling some website pages and adding data that could add more value down the road. Have you ever considered taking the questions which clients have asked you, regarding your services and putting that information on your website? I created a FAQ Page and it has really generated a lot of traffic and alot of great keyword search related results because of the niche type of questions being addressed. In addition, I have worked on cleaning up sites to make them more simple in design to help facilitate a better mobile experience as well.
My advice to you is the following:
Work with the people you come in contact with. Make sure client service teams and account managers have the best information and processes available to them. Start by making a list of their needs. Once you have received this list, find ways to combine and consolidate lists to create formal digital projects.
Think like a radical customer. Don’t just build something to meet their needs or make little 10% gains. Look for ways to make big differences or 110% gains.
Find good examples of how companies have found success in the digital age and see if you can learn something from these experiences.
Work on a plan today if you have not already to see where you need to go with respect to building a digital company. You will quickly see how complicated the process is in the beginning. Take the time and map out your vision, you will start to see things more clearly and will be able to work towards a goal that will benefit not only your customers, but the people in your company.
The return on this investment is more phone calls, more emails, more client questions which translate to more new accounts, return business and increased revenue.
The conditions are right for you and your company to make a breakthrough, the key is to consistently work at this process day in and day out to see the results.
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