I am only going to talk from a marketing standpoint in this article, but it really needs to be stated. If companies are going to survive they are going to have to make necessary changes much quicker in order to meet the needs of their clients. Everyday, people are willing to provide information regarding your company in all different areas like:
- they will tell you if your service is good or not good today
- they will ask questions about your product or service
- they will tell you how they heard about your company, if you ask the question
- they want to know more about your service today
- they want to pay for your service right now
Clients will share this information. The question is do you want to hear it. I am finding that many company executives do not want to know this information because they might:
- have to work harder
- provide better service,
- they may need to understand their own products and services more
- they might have to gain a better understanding of their client’s needs
Most important, they might find out that they have their work cut out for them and they don’t want to face the facts. The landscape is changing. Company representatives need to be more responsive and find ways to upgrade processes and improve service.
In addition, they may find out they can’t do it alone anymore. They need to rely on other people to help out if they are going to be able to keep up. I found this to be true this past week when I wanted to make a change. I knew my change would impact all levels of the company so I brought them all into a meeting. Each group approached the idea from their own vantage point and through the discussion it was apparent that this change was by no means a small one. In the past, I, too may have tried to get some of the changes implemented with a smaller sector of people and would still be working on implementing the idea in a step-by-step manner.
By bringing in a larger segment, we quickly realized the following:
- Where we want to go short-term and long-term and
- How we were going to get there.
- We need to map out the process and
- Start developing the final deliverables
I only share this concept with you because companies are going to need to work closer together and make sure people are aligned with the goal and have a voice to say. There really isn’t time for politics anymore as far as I am concerned. If you are still dealing with a heavy political culture, you have your work cut out for you. Sorry – I have also been there. At some point you may have to say enough is enough or take greater risks for the hopes of a better culture.
Time is of the essence. How will you address much needed changes in your company? Step up and start speaking up today. In the end, what do you really have to lose. Clients are speaking up these days. Its time company representatives recognize this and start speaking up as well.
Picture Source: Pixabay