For Years, I have made the comment that the company I work for is a big secret in our community and with our clients. The company has been around for 41 years and each year our marketing and account service teams continue to get our message out to more and more people.
That message is all about offering value to our clients. Each year we work on how we can add value to our clients. The information our company provides to clients helps them make better decisions and ultimately helps them produce a valuable service or product for their clients.
Many people look at our company name, Midwest Laboratories, but don’t have any idea what exactly we do or who our clients are. This is where it is critical for people to understand more about us.
In the past, I focused a lot on areas of testing and I wrote many articles showing how different types of testing like soil testing, water testing and food testing are important, but I really never showed the connection between what we do and the value it provides to our clients.
In 2016, I have looked a lot closer at the client experience and I am discovering new ways to reach clients that help cut through the clutter and actually show people how Midwest Laboratories can add value to our clients.
I am currently looking at the following: a better web experience, improved client service, better communication of results and working closer with clients in helping plan for an upcoming business experience.
The process has been enlightening and I expect to see a lot of return from this process.