A few weeks ago I read a post by Matt Heinz on Linkedin. By the way, this guy posts great information on his blog site, Heinz Marketing.
Matt challenged me to look at my email stream and start unsubscribing from emails. I am into week three of this action and WOW! has it made all the difference. I have finally regained control of my email interaction. I let this process get way out of hand.
This process has paid for itself in the following ways:
- Fewer emails
- I don’t miss an email that is buried between a bunch of articles
- Most emails contain way too much information and require at least a 5-minute read. (Lesson to myself)
- I am going to create a better email experience for my readers
- People are migrating toward texting versus email because of information overload***
From here, I have also set the following goals:
- I am allowed to save 10 emails maximum a week. (I think this is very doable)
- Keep emails short and simple for a better, fresher experience. (3 sentences maximum)
- I am going to subscribe to a maximum of 20 email lists
- I set up a separate email account for Google Alerts
Email works best when it is managed efficiently.