People connect better with messages they can relate to and remember.
It is all about creating a better experience.
- People want information that is easily accessible. (Improving website experience)
- People want to connect with key people in your organization (Knowledge Experts, Great Client Service)
- People want value (How is your company not a commodity?)
and most important: Employees and customers want to be part of a winning team.
My role is to create this winning team. I started by defining a new playbook.
The SPRINT motto is my new playbook.
Simple – A powerful short message
Proactive – A caring, impressive nature about them
Responses – A professional, best image
Involving – A stronger presence, (team) atmosphere with solid leadership
Noticeable – A company that has a reputation that speaks to its performance
Technique – This company is positioned for growth and enhancement
SPRINT – It is my new motto for the work I am going to produce. It is the motto for our company.
People need to be able to recognize in a matter of seconds what you are about and where you are going.
If you want a better experience. Start defining it and implementing it today.
It really is that simple!