“The key to organic search is the development of relevant content” Mark Rentscher – BtoBOnline.com article, “Social, search drive sales for b2b marketers” I really like this quote! It is very simple, yet so true. There are a number of signs pointing to content marketing as the strategy to be in. Just today, another article… Continue Reading
An Executive Marketing Director's Perspective
Category Archives: Google Plus
GooglePlus and #marketing with hashtags
GooglePlus is in the hashtag business. I posted an article, “Hashtags not just for Twitter” a couple of months ago and since then I have been using them a lot more on different social media sites. What I did not know is how Google is really accepting the use of hashtags, not only in GooglePlus… Continue Reading
The Move to Communities on Google Plus
Today is the day, I move my community interaction to Google Plus Marketing Executives Community on Google Plus https://plus.google.com/communities/109805411120740777624 I have looked at several communities on Google Plus over the past month and I have really liked what I have found. People are interacting with each other. Moderators are actually monitoring discussions and good, solid,… Continue Reading
Social Media – My First 5 Moves in 2013
After spending the last few weeks reviewing data from 2012, I have determined that some changes are in order regarding the time I am going to be spending on certain social media sites. Are you making similar moves? Move #1 – Spend more time on Google+ Google+ has more upside for the way I want… Continue Reading
Some Quick Social Media Tips
Do you want results from your social media efforts? Try these QUICK tips to see FAST results. I have been using these tips for the past 2-3 years. Check them out – you will see results in a very short period of time. Linkedin Leave an update everyday because… it gets you noticed professionally and… Continue Reading
Do the Extras on Social Media
Here are some extra’s that I have come across through my own work and tips I have received from others regarding particular social media sites. The people I come in contact with and that I connect with always go the extra mile to deliver the best content and find ways to succeed. Social Media Extra’s… Continue Reading
Google Knowledge Graph
Google introduces a new concept, “Knowledge Graph” Connecting search terms together and understanding their relationships. In addition, this new concept also combines information that other people have found helpful and connected and add it to your own search experience. Watch the video and see this topic come to life!!! – Search continues to evolve and… Continue Reading
Social Media and Search
Social Media has really taken off in the last five years. Acceptance is gaining daily. Before social media, it was search that gained steam. Remember the late 1990′s when there where search engines like AltaVista, Webcrawler and Excite. These search engines later evolved and some others moved ahead of the pack like Google, Yahoo and… Continue Reading
Southwest Airlines Blog and Social Media Use
Southwest Airlines is a great company! It is also a great example of how a company continues to focus on “marketing content that makes a difference. Check out the way they use their Blog site and Social Media Platforms. Blog Site One of my favorite corporate blogs is Nuts about Southwest, BlogSouthwest.com I actually used… Continue Reading
Google Changes are great for Content Marketers
I know a number of people are really sweating over the new changes that Google has in store. There are many articles talking about Google getting tough with over-optimized websites. For me, I would rather focus on the positive. First of all, if you loaded your site with keywords in the background and performed black-hat… Continue Reading
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