Are You Following Quality Twitter People?

Do you consider yourself a quality person on twitter? Are you someone who follows only the best and the brightest OR do you have some software program running in the background that is following people on a whim? My advice to you is that if you really want to follow quality people, perform this little…

Social Media Conversation

Let’s take a little social media marketing  pop quiz today! 1) Are you active on social media? Answer:  Yes 2) Do you post your blog and other information on social media? Answer: Yes 3) Are people talking about you and your company?   Answer:  Yes 4) Do you have conversations on social media with other people?…

Reconnecting with your work staff

As marketers, do you really understand what is happening at your company? Are you aware of how your employees are servicing clients? Can your processes be improved or refined? Maybe it’s time to reconnect with your employees. I am not suggesting that you need to go undercover, but it may not hurt to reconnect. Just…

Be aware of socialcam and viddy on Facebook

Please, Please read this article. (This could save you a lot of Embarrassment in the Future)  “Why I Hate Socialcam, Even If It Might Be the Next Instagram” It is a must read and Mr. Robert Hof offers a huge bit of warning for all of you. Viddy and Socialcam are bully applications. This spring…

Want results on Twitter – Humanize your Company

Twitter is becoming more and more popular as a place for connections. I have found in 2012 that people are hungry to know what is happening today at your business. All of us to some extent,  want up-to-the minute news, and the best news is that which involves people. People relate to people!  Period! People…

Advanced Social Media – Going from Get to Give

There is a lot of talk about advances social media tips and techniques. Some people think there is some magic that is out there that they have not discovered yet. Today, I want to talk about a transition step in your social media marketing initiatives. If you are just starting or relatively new to platforms…

Is it Live or is it PowerPoint?

I just had a visit from a vendor who had to walk me through their PowerPoint and had to show me how their product would improve my processes, save money, save time, would produce a strong ROI, blah, blah, blah. Do you remember the old commercial, “Is it live or is it Memorex“? I am…

Where is marketing (mobile and social media) headed?

Could we be seeing a change from the focus being on mobile marketing and social media to “Client Experience” “Client Experience” keeps me up at night! I am not worried about follower counts, page views and likes. I look at those metrics, but could all of us be blinded to the fact that “Client Experience”…

Experiencing a Marketing Retreat Today

Think Creative, Create the Plan for the Big Ideas, Execute the Plan Today, I will be writing, listening and trying things out as a a client. I am going to ask lots of questions, look at different strategies and put all of this information together in a plan and presentation at my company. THINK CREATIVE…

The surprise message that transcends all marketing channels

Think about this for a second! How do you get your message to stand out and actually reach the reader’s attention. First, – Do not send a message the same way everyone else is. Second, – You need to be different! Third,  – You need to get some ideas and add your “theme or brand”…