Content marketing has been a topic that I have focused on a lot in 2013. It is the difference-maker if you are a blogger and a marketer. What I am finding out through this process is that people do appreciate fresh, consistent content. The consistency is the key. It is amazing to me that people… Continue Reading
An Executive Marketing Director's Perspective
GooglePlus and #marketing with hashtags
GooglePlus is in the hashtag business. I posted an article, “Hashtags not just for Twitter” a couple of months ago and since then I have been using them a lot more on different social media sites. What I did not know is how Google is really accepting the use of hashtags, not only in GooglePlus… Continue Reading
Making a Difference Today with your Marketing
Change is the one constant today. Making a difference is the key! I am amazed how quickly marketing information catches on and tails off. Think about the Harlem Shake. Is that in or is it a past fad? What about March Madness? Does anyone remember who made it to the Final Four? Are you watching… Continue Reading
The Content Marketing Challenge
Check out this video and see how content marketing is not only about writing good content, but also involves listening at a deeper level. “The challenge that brands have is that great content sits at the intersection of cultural relevance and brand voice” ~Noah Brier Cultural relevance keeps happening at a faster rate. You have… Continue Reading
Social Media – Do your own homework
Everyday, we are hit with information that appears to be final. In the past year I have heard the following statements: “Social Media is a Waste of Time” “Blogging is old news” “GooglePlus is a failure” “Instagram is going away” “Linkedin is only for Human Resources” “Facebook is for Families not Business” Your job as… Continue Reading
Thought Leadership – Marketing with direction
Content Management is the new “buzzword” for marketing. If you have been blogging for more than a year, you understand what content marketing is and how it is such a powerful way to connect your company to your clients. Thought Leadership is another term I am beginning to hear more and more. Check out this… Continue Reading
Do you know where your clients are on social media?
This phrase is really overdone? Most people raise their hands and say the obvious yes. I know, I used to do that too. Today, I would turn that message around and say the following: Do clients know you are on social media? I would follow-up with a few other questions. Do they know where to… Continue Reading
Social Media – Moving from Engagement to Involvement
I have never liked the word engage, but that has been the word most commonly used with social media. Remember, social media is not about selling, it’s about engaging. What does that really mean to engage the client? Are we supposed to come together more and more? If you have been on social media for… Continue Reading
Should you leave comments on blog posts?
I am wrestling with this topic. In the past, I have always thought it was the appropriate thing to do, especially when the blog post or article was really good and I actually learned something. In addition, it has helped me connect with some great business leaders like Tom Peters. Now with the recent attacks… Continue Reading