People are really having a hard time incorporating social media into their line of work. We still hear the messages that you need to engage people on social media to be succesful. Really? When I hear that someone engages all day with people on social media, I see this person with multiple monitors looking at Facebook, Twitter, Linkedin and GooglePlus looking for that … [Read more...]
Not Another Article on Social Media Engagement
Why are there so many articles written about engaging on social media sites? I think the real reason is people do not know how to define engagement and they are worried that people will find out that they basically broadcast information and really do not engage on social media sites. My frustration with this topic is that everyone talks about engagement a but no one ever … [Read more...]
Social Media | Right Place at the Right Time
Do you know where your clients are on social media? I have heard this question so many times at different social media conference and presentations. My question back is: Ok - So tell me who will be tweeting, posting on Facebook and Linkedin at 10.00am? The truth is social media is somewhat of a game. You post something or go on to a particular platform and hope you can … [Read more...]
Engaging Clients not just a Social Media Idea
How many times have you heard the following phrase? Social media is the place to go to engage and connect with clients, not sell them something I would add the following phrase Client Engagement should be occurring all the time, it is not exclusive to social media. I believe there is a thought out there that all companies are engaging with their clients on social media … [Read more...]
Is Enagement on Social Media Overrated?
Since I started working with social media, the one encompassing theme I have heard over and over is the following,"Social Media is about engagement not selling" I believe the debate is out regarding the amount of time spent engaging versus the overall return. It really comes down to your goals, I know that sounds cliche' but it is true. That being said, I think the biggest … [Read more...]
