The answer to this question is really the key to showing ROI for your company. I can only speak for my company, but it was a very important lesson I have learned over the past few years. Our main company website has been around since 1996. It was setup as a way for clients to log-on and receive their analysis data. Security has always been maintained the site, hence the … [Read more...]
Your website | Your social media platform
I am sure you are looking at the title and saying, "Huh??" "What" "Does that even make sense?" I have been reviewing my numbers on social media from 2012 - 2013 and noticed that my referrals from social media platforms had dropped some. As I looked at this information more closely, I saw another trend, more people were coming to our site directly. Those numbers were up … [Read more...]
Invitation | Connection | Website Experience
Here are some concepts that I am revisiting a lot in 2013. Invitation Everyday, I want to invite people to talk about their needs and wants and see if our company can assist in some way. Connection I like to connect through different mediums: social media sites, websites, email, face-to-face. Making the connection is critical Website Experience Today, my focus … [Read more...]
