I have seen a number of people frustrated by the lack of engagement on social media sites, especially Twitter. A number of marketers are turning toward more and more ads on social media. Other people are looking to the next shiny social media platform like Snapchat, which is kind of old. For 2017, I am making some real changes. One thing is clear, the term, social media … [Read more...]
Question Time – Seeing results in 2015
Here are some items I am playing over in my head. Maybe you have similar questions. I would be curious to know what people think about the following items in 2015: Mobile-Friendly Ranking - Seeing big results from making sure website is mobile friendly. Are you seeing the same thing? FourSquare - Have you seen a reduction in people checking-in? Was this app more of a … [Read more...]
Social Media Influence
In the last few days, I have heard this term a lot with respect to analytics. How do you measure influence? You can use your own model or a tool like Klout to see how it views your influence on social media sites. I think the first step in this process is to understand the definition. Influence - the capacity or power of persons or things to be a compelling force on … [Read more...]
Case for the The Social Media Executive
This topic is one that is hotly debated over and over. Many articles I have read over the past few years suggest that all companies should share in the responsibility for sending out communications to people on behalf of their client. Some companies achieve this through shared access through a company profile on different social media platforms. Other companies insist that … [Read more...]
