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Let’s take a close look at your current social media metrics (Maybe you can relate to this example)
- You have been actively communicating or trying to have a consistent voice on sites like Twitter, Google+ or Facebook, joining conversations, posting interesting content.
- You are starting to see value in the time you are spending on sites like these. You are kind of like the current economy, cautious – not getting carried away, but ever mindful that it could all change with the blink of an eye.
- You keep in touch with the latest trends and you are always making tweaks here and there to improve your position
- You check your analytics to look at the number of hits and see how it ties to the number of new clients you are receiving and the number of hits and conversions you are getting on your website.
I understand this way of thinking because. This is a picture of myself and where I currently stand.
Do you notice any metric that I missed? It’s really glaring if you ask me…
Not once did I mention people in my list of items or the great contacts I have made with respect to these platforms.
Track the people you come in contact with! (Know their names and learn more about them and the work that they do.)
In 2012, this is going to be the next metric that I need to really focus on. Now, I know many of you talk to your “core” members on these platforms, but have you ever really took the time to list those contacts like a business card file and followed up with an extra email, letter or direct message. This is really bothering me as you can tell.
Let me stop for a moment and say, “I’m sorry for not connecting more and trying to learn more about your business and your needs”
Connecting with people is the key to a successful experience on social media sites and online marketing. (It’s about people!) Think about it! Yes the items mentioned above are important, but you can hear that type of information from any consultant or social media expert. The next time you talk to a social media expert, ask him or her this question. ” Who will you be connecting me with on Twitter / Facebook / Google+ ?” In my experience I have only known 2 consultants who could answer this question out of the hundreds of consultants I have come in contact with.
Here are some things to think about!
- Stop worrying about numbers…If you have 1,000 followers but no one really knows anything about you and vice versa how valuable are numbers.
- For engagement to occur, don’t you have to know something about the people you talk to.
- When was the last time you posted a tweet or Facebook/Google+ post directly to someone. Isn’t that one way to be more personable. Stop being one of those “Hey World I am here” people
- Ask questions…How are we ever going to ever know anything more if we don’t ask questions.
- Be willing to share your information with others. (What good does it do to hang on to some sort of secret tip that you know of? )
- Find quality people by searching them out.
- Are you a leader or a follower? – If you are a leader start acting like one.
- Create a list of key people you want to stay in contact with on different platforms
- Make sure you are in contact with this list of people once a week.
- Remember to get something to go viral – – people have to know and trust you and your content!
Thanks again for taking time to read this post! If you want to connect in 2012, please leave a comment or post.
