• Home
  • Credentials
  • Find Me on Twitter
  • Some More Thoughts

Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

Create a Value Plan

February 13, 2012 by Brent Pohlman

twittergoogle_pluspinterestlinkedinmailby feather

Vlue Plan MarketingDoes your marketing plan have a “VALUE” plan?

I came across this article, “Hotel CEOs talk about Wi-Fi and other tech issues” over the weekend and it really opened my eyes as to how the Hotel Industry is getting together to better serve its customers.

The article talks about items like:

  • offering free or value-added  internet service plans,
  • improving lobbies
  • listening to customer reviews
  • having a management presence in the lobby to personally great customers

Again, the emphasis on this article is adding value.

There is a lot of talk about cutting back on jobs and services with costs going up.

The bottom-line is we all need clients. Clients drive our business. Why not have a value plan?

At my company, I have started a value list, similar to an issues list, but I am working with our client services team to determine what types of value added services we could offer that will keep our current clients coming back to us.

Many times, we look to add new services when in fact if we spent that time looking to add more value to our current processes we could see a lot more return and it could give us ideas for future added value services.

Start your Value Plan today!  Do you currently have a “Value Plan” if so, I would invite you to share an example of how this process has helped your company.

Picture via Holidayextras

Filed Under: Marketing Tagged With: value plan, value plan marketing

Author

@BrentPohlman

Comment and Share on Linkedin

Read and See Comments on Linkedin

Email Subscription

Subscribe to Marketing Director Blog by Email

Recent Posts

  • What Does Your Client Experience Look Like?
  • Experience Marketing – My new initiative
  • 2018 – Getting Ready for the Breakout
  • Time for a Major Disruption
  • Getting Noticed Online – My Attitude Needed to Change

Categories

Featured Author on Business 2 Community Featured in Alltop

RSS RSS Feed

Real Time Analytics

Copyright © 2021 · Magazine Pro Theme on Genesis Framework · WordPress · Log in