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Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

Creating Value for Clients

February 14, 2012 by Brent Pohlman

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Creating value for consumersYesterday, I talked about a “Value Plan” with  respect to marketing. Here is another great example of Pizza Hut taking this approach to another level, by  test marketing some packages and ultimately creating a package that is very affordable for consumers and provide savings of $6.00.  Listen to  Chief Marketer Officer Kurt Kane’s explanation.

I like Mr. Kane’s quote

“The recession has changed people’s perceptions and expectations for value significantly,” Kane said. “I don’t know that it will ever change back.”   Source Pizza Hut targets value with $10 Dinner Box

 

Filed Under: Marketing Tagged With: creating value for clients

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