• Home
  • Credentials
  • Find Me on Twitter
  • Some More Thoughts

Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

Social Media is not a cookie cutter approach

February 27, 2012 by Brent Pohlman

twittergoogle_pluspinterestlinkedinmailby feather

Social Media - cookie cutter approachHow many times have you read blog posts and thought to yourself, am I the only person who does not do this particular task or program at my company. Many social media consultants will try to sell programs that they feel they have used across all different types of companies and industries. I have news for these people. Every company is different.

Marketing Blog Disclaimer

One of the reasons for starting this blog site was to give people ideas and tools that they could use to incorporate different marketing strategies into their companies.

I spend time on the marketing channels that work. I am also doing a better job of stopping channels that do not work.

I am careful as to what services I can discount and which services I promote based on the value.

These are the questions that hit me everyday and I want to learn more from others about works and what does not work so I can apply these concepts to my own marketing program.

This is how I approach marketing. I stay away from people who tell me that you must follow these certain steps or you will not be successful. In addition, I may at times feel stronger about a certain subject, but these are my opinions, or results that I have seen. I like processes that work, but I understand that they may not work for you. I think this is always important for readers of this blog site to know.

So what does this mean for you?

I haven’t wrote a blog post on Pinterest yet because it is way too early for me to tell what is going to happen. I have asked different people on social media platforms if Pinterest will work for companies? The typical response is yes it works!

I want to know why it works. Many articles have been written on this subject, but they all say pretty much the same thing.

Finally, this weekend found a great article on  Pinterest, (Some Perspectives on Pinterest)   from Scott Monty, February 25, 2012. This article is a must-read if you are looking at Pinterest as a marketing channel for your company.

Adding Value

Take some time and read and learn from others in your business. Be careful about purchasing programs that promise an approach that works for everyone regardless of your product or service. Ask, Ask, Ask questions. We live in an era where it has never been easier to connect with people and receive information from some of the best people in the business. Also, don’t forget those marketers in the trenches who are finding results with their own marketing programs. These people are invaluable!

Finally, instead of relying on someone else to define your marketing program, (cookie cutter approach) why don’t you become the baker and define your own unique brand of cookies, (Your  Own Cookie Recipe!)

Picture via cw3283

 

Filed Under: Social Media Tagged With: social media cookie cutter approach

Author

@BrentPohlman

Comment and Share on Linkedin

Read and See Comments on Linkedin

Email Subscription

Subscribe to Marketing Director Blog by Email

Recent Posts

  • What Does Your Client Experience Look Like?
  • Experience Marketing – My new initiative
  • 2018 – Getting Ready for the Breakout
  • Time for a Major Disruption
  • Getting Noticed Online – My Attitude Needed to Change

Categories

Featured Author on Business 2 Community Featured in Alltop

RSS RSS Feed

Real Time Analytics

Copyright © 2021 · Magazine Pro Theme on Genesis Framework · WordPress · Log in