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Is your company becoming more human and personal on social media sites. I really believe we are in a period of transition where company branding online will be represented by the faces of our employees. It started with twitter. If you look at the most popular profiles on twitter, a majority of these profiles are individuals as opposed to companies. To me, it really taught me that those companies who are successful on social media sites are those that become more personal or human.
People want to connect with people!
Google has realized this new change in culture and and has adjusted its search alogrithm to emphasize this point. The trend with companies on Google+ also continued. Remember, it was a period of a few months, before company pages were available on Google+. Again, people are connecting with people.
What should companies be doing to become more social and personal?
It really is about providing new content? Blogging works very well in this new culture.
Google is all about connecting searches with personal profiles. I have personally seen this with three of my websites. Search my name, Brent Pohlman on Google and you will see my profile picture on three different sites. I only point this out, because you will see that if you maintain a website with updated content and you follow the rules that Google has enacted for Profiles, you will see results.
You also want to build a culture at work that stresses that your people represent your company brand online and they can help be a part of the discussion.
Watch your analytics closely and determine which social media sites to invest your time and effort in.
Don’t wait, get going today. You need to find methods that work for you and your company.
Also, be careful. Now that our brands are connecting directly with our personal profiles, you need to make sure the information you are posting, the discussions you are being involved in are appropriate for you and your company. You and your company’s reputation are at stake.
