Social Media Management

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I am sure by now you have read the famous article, “Why Every Social Media Manager Should be Under 25”

If you have not read the article, you really should read it.

Here are some ramblings I have with respect to this article.

I really think the author is trying to define her culture and show how far we have come. Technology and phenomenons like “social media”  will constantly be changing. It would be interesting to ask this author  if she still wants to be associated with the term, “social media” in 20 years.

I can remember when Apple came on the scene and DOS was a big deal and WordPress was an awesome word processor and the initial Windows 3.1 and 386 machines, 486, Pentiums. I lived through 8-Tracks, Albums, Casettes, CD’s. Does it really matter?

What do you remember most about looking back at history and these periods of change?

You remember where you were, where you worked, who you communicated with and how these technologies helped make your personal and professional life better.

The author’s last paragraph is something that does need to be addressed.

As time has gone on, the age groups jumping onto these sites have gradually grown older – and frightfully younger as well. Sixth-graders who are now creating their Facebook profiles know nothing other than Timeline, and adults in their 40’s who are tweeting with their iPhone apps have no idea that the old way to do it was by texting 40404. The mere fact that my generation has been up close and personal with all these developments over the years should make clear enough that we are the ones who can best predict, execute, and utilize the finest developments to come. Source “Why Every Social Media Manager Should be Under 25“

Am I a better person because I can remember some DOS Commands from the 80’s.  Most people I know have moved on from that kind of thinking.

Here are some suggestions regarding social media management

I wrote a post earlier this year, ” Social Media – The Term Needs to Go Away”

Social Media Management is all about connecting your message with your clients regardless of their age.  Social Media is one channel, there are many other channels: email, face-to-face, direct mail, tradeshows. Social  starts with people and managing social starts with know who your clients are and how to best communicate and connect with them.

Social – “Anything” starts with people. If you want a great people story, check out my friend Jim Connolly’s post today, “How to build a massively valuable blog using a more human approach?” If you want results, it is about connecting with people, (community).

By the way we are defined by the content we post on social media. I am reminded of that every day.  Check out someone’s conversation online and decide for yourself if that person is management material or not. Remember, everyone can review your conversations online, make sure you are communicating in a way that people respect you.

Also, don’t forget ties and jackets

Picture via Dwonderwall