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I’m spending less time marketing on Facebook – Here’s Why

November 13, 2012 by Brent Pohlman

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Facebook Alternatives

Check out today’s article, Mark Cuban: Facebook Is Driving Away Brands – Starting With Mine

I love it! I completely agree with the article.

I have tried having a Company Page – Midwest Labs  with limited success.

Here is my story on Facebook

  • Added a store – Total Sales 3 – Total $200.00    (Very Little Traffic)
  • 813 Likes in 4 years
  • Advertising – For me it worked out to $3.00 per like. (Not a good investment)
  • Limited engagement
  • More of a broadcasting platform then engaging

Some alternatives to Facebook

Limited audience – Yes there are millions of people, but getting your message on their radar only works by buying ads.    Better alternative  GOOGLE w/content from blog or website

Like Model – You are tied to only people who Like you –  Better alternative Linkedin, Twitter, GooglePlus – can reach more people

Audience – Facebook is for friends;  Better alternative for companies is Linkedin

Putting all my eggs in one basket – If Facebook went away tomorrow, I would not have much invested. Better alternative Blog Site /Website

Family First, Business has limited place – I like to separate my personal life from business life, because my family uses it to communicate  – Better alternative Twitter

Facebook Mobile is cumbersome – It is not the same experience and Facebook has been late in the game in adapting. Better alternative Twitter, Linkedin and GooglePlus

As the article indicated and I agree. I am not going to completely leave Facebook, but I am only going to spend a very limited time on it. It has limited value for me and I will use it as a broadcasting site to help keep in contact with those people who follow us on Facebook.  814 people is a very limited readership.

photo credit: Johan Larsson via photopin cc

 

 

Filed Under: Facebook, Marketing Tagged With: facebook alternatives

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@BrentPohlman

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