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Making Executive Decisions

 
 

TACKLING THE ISSUES THAT AFFECT OUR BUSINESSES

MAKING A DIFFERENCE EVERYDAY

Sharing Content on Social Media

January 9, 2013 by Brent Pohlman

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Marketing Content Old vs New

Is it current or very old?

I am seeing a disturbing trend on social media sites, especially Twitter. Many social media experts are sharing their old posts. I mean really old.

I saw several social media posts that were shared by this one social media expert that started like:

“the top 10 social media …”trends in social media..

You get the point.

The issue I have is that all of these posts had url dates in 2008 and 2009.

Seriously – Do people think that these trends are still trending in 2013?

Here is a new insight!!!

What is past, is past information.  – I may refer to a post from the last 6 months, but that is about as far back as I go. To me its about respecting my audience and giving them the latest information I have come up with.  I think it is a disservice to continually broadcast url links from years back and to treat them as some new information.

Give people what they deserve, your best information. To me, this means the most current information you are aware of.

Word of Caution

I would also encourage you to be selective in the information you read. Check out the date of the post. If no date is given, chances are the writer is trying to hide behind something. If you are making decisions on information that is more than one year old, you could be putting yourself in a less than optimal position.

My Position

I will continue to keep this blog post up to date with current content. Any content I share on social media sites is 30 days or less. I like reading trending, current news affecting all of us. Old information is just that, past news, old content.

photo credit: mrdamcgowan via photopin cc

Filed Under: Marketing Tagged With: content social media, current content

Comments

  1. Brent Pohlman says

    January 10, 2013 at 6:33 am

    Howard
    Thank you for your comments! I think this issue will only get worse as some experts will continue to present their ideas from the past two years because they know they can get away with it. Thanks again for sharing your thoughts on this subject.

  2. Howard Moorey says

    January 9, 2013 at 8:31 am

    Totally agree Brent! This is a phenomenon I too have noticed increasing in 2012. One of these experts in particular should be ashamed of himself – his up-to-date posts are always very informative. He seems to be chasing numbers so he can be seen to be tweeting something almost every 15 minutes! He doesn’t put a date on, so you can only spot the age by going to the comments below, to find some of them are 2 years old!! No need for that at all. Thanks to @JimConnolly for highlighting! Keep them coming Brent!

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