Check out this Forbes Video – “4 Things You’re Doing Wrong on Social Media – and How to Fix Them”
These four principles are discussed in this video:
1. Selling too fast online
2. Measuring ROI only in the short term
3. Not taking “Voice” into account
4. Social Media does not solve all of your problems
This video is worth watching and serves as a good reminder of some key components to being successful using social media channels with respect to getting our message out.