by 
This week I am attending my first trade show for 2013. I am armed with our normal handouts: Brochures, Price Guides, Pens, Post-It Notes and Business Cards.
I have one big addition this year. My iPad and 14 videos. Yes, 14 professionally made videos. This new tool is great conversation starter and closer. I cannot believe how people visiting our booth are “Captured” by being able to see our processes first-hand. One booth visitor came back to our booth and asked me if he could drive 3 hours from our current location and tour our lab facility.
Some things to keep in mind when using videos at trade shows.
- iPad Volume is not very good. I am buying an additional speaker so people can hear the conversations.
- A flat-screen might be a purchase in the coming weeks for an upcoming show.
- Make sure your videos are accessible on your device without using an internet connection. This is more as a precautionary measure.
- You don’t have to watch the full video. Also, remember to pause and point out some key processes or information.
- Let people drive the questions. Explain some of the processes, but really make sure your visitors get to watch the video and develop their own opinions about the information being presented.
Again, just a thought but after a day of gathering leads, I really believe 80% of my leads came as a result of showing our visitors parts of our company through the use of recorded video.
Image courtesy of watcharakun / FreeDigitalPhotos.net
