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Hot, Hip, Cool, Refresh – Marketing

February 20, 2013 by Brent Pohlman

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Smart PhoneCheck out this video interview with Mark Cuban. The interview looks at Apple with respect to the smartphone market.

Can Apple stay on top?

What will it take to stay there?

Get Mark Cuban’s thoughts on Apple and the smartphone market.

All technologies go through these stages of Hot, Hip and Cool. From here, they go through a refresh period and the same stages repeat themselves.

Is this similar to your marketing initiatives. Wouldn’t we all like something Hot, Hip and cool. We may have different terms, for me its the WOW! Factor.

I think it is important to also remember that we all need to constantly look at refreshing our ideas and improving on them. It’s a constant process!

I think Mark is right about parents. My parents in their 70’s want an iPhone now. The technology is quickly becoming mainstream. What will be the next hot, hip, cool smartphone.?
photo credit: William Hook via photopin cc

Filed Under: Marketing Tagged With: cool marketing, hot marketing

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