“The key to organic search is the development of relevant content” Mark Rentscher – BtoBOnline.com article, “Social, search drive sales for b2b marketers”
I really like this quote!
It is very simple, yet so true. There are a number of signs pointing to content marketing as the strategy to be in. Just today, another article suggests that GooglePlus is gaining popularity. I have noticed huge increases with respect to organic search because of Google Authorship. The great thing is that older content, if produced well can also produce results. I have experienced record hits this month at my company blog site for posts I wrote over a year ago. These hits are also turning into new accounts and more business.
I do not pay for ads. I have in the past, but I am a huge believer in content and when I started I took a risk that content would take off and it has in a big way. Now, I constantly review the key words people are using to find our site and I continue to search for relevant information on those particular topics for future blog posts.
There is your big tip for the day. If you haven’t done so, get going with a GooglePlus account and setting up a Google Authorship Profile which is heavily tied into your GooglePlus account. Start reaping the benefits of organic search, it lasts a lot longer than paid search.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net