How many phone calls or emails do you receive a day that offer a one-fits all program to capture the business you can have on social media sites. Well I can tell you that the only consistent, one-fits all program that has worked for me is the one I work at everyday. Yes, everyday I am trying something different and watching the results of those actions. I would say with great confidence that most of us would not give up our income for a straight commission based on sales generated from connections on social media sites.
I guess the point here is that social media really is a way of getting a message to your readers to help keep your information on their radar screen. Content works well, but I am also breaking that content down into even smaller pieces to help me accomplish the goal of generating sales on social media. In addition, the more I get into social media, the more I find myself in search marketing. I guess Google knew what it was doing when it integrated search and social together and I think we are only seeing a small part of that marketing funnel.
This gets me back to the title of this blog post. The people who I come in contact who are most successful in social media are those individuals who are always trying new experiments and redefining the way they market themselves and their company.
If I could offer one piece of advice it would be to go back and reread that last sentence. Did you read it closely? You need to try new experiments and market yourself and your company. Remember no one can tell you how to market yourself, you have the most knowledge about yourself. It is therefore your responsibility to learn more about your company and make sure you are close to the difference-makers in your own company.
Start using social media to:
- tell your story,
- highlight news around your company,
- how you add value to your clients,
- where people can find you – phone, website
- why people should consider you
Experiment now! The only thing you have to lose is “not being connected to other people”
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