The more I read and study the analytics, the more I see that search should be my #1 focus. People want answers to their questions. Google, Bing and Yahoo have made it possible for people to receive answers through searching text.
It is for this reason that all of us in marketing should be developing a client question list. We need to put ourselves in the eyes, (Don’t forget Instagram) and ears, (Don’t forget YouTube) of the customer and how they search for information online and through mobile devices.
For my company blog, this is how I approach each post. I want to answer questions people might have and provide them some options for dealing with those questions. Notice, hear I said options. I think it is important for people to know you and your company as a resource they can turn to when addressing specific content. In addition, as a content marketer, you may want to build on your content in the future and reference past content. This is really an efficient strategy in keeping your company connected with specific content.
As I see it right now, marketers have a vast arsenal of options when it comes to getting marketing messages out to clients. It’s finding the options that make a difference that really get me excited. Right now, I keep search marketing as my focus and this helps me develop the right focus for writing content for blogs, social media sites, pamphlets and website content.
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