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I think this is the key to being an effective marketer!
Everyday, I try to gain one more piece of knowledge with respect to my clients, with respect to the business, with respect to marketing techniques.
I am seeing a shift where people are trying to find everything online through Google Searches. I do believe this information can be good, but it does take time and you really need to check out the source behind the content to effectively validate where the content is coming from. Too many people are using the internet as their only source for gaining knowledge.
I think some of the best learning can be done by talking directly to people about their experiences. Yesterday, I listened to several attorneys talk about workplace legislation. Some very good information was presented and I appreciated the fact that specific workplace examples were given to reinforce certain points.
Learning from experience, (your own and others) really is the best way to gain knowledge of a particular method or process. To me learning means taking knowledge read and applying it in some fashion so it becomes engrained and a part of your regular day.
Learn something new today and apply it into your regular day!
Image courtesy of suphakit73/ FreeDigitalPhotos.net
