FAQ: All About The New Google “Hummingbird” Algorithm by Danny Sullivan, 9/26/2013
How Will Google Hummingbird Impact Links? Here Are 6 Ways by Eric Ward 10/8/2013
Where do I find out more about Google Hummingbird?
Yesterday, I started a search study and it really hit me that I need to study the effects of Google Hummingbird as it applies to search. This is the biggest Google change since 2001. This means the rules have completely changed. After reading the two articles, I decided to try some of the ideas mentioned in these articles and others. The first action I recommend you take is to read several articles regarding this topic. You will receive a number of different perspectives and ideas for you to think about.
What affects will I see from Google Hummingbird?
Right now, I have seen a major drop with some of my sites with respect to keyword searches. The past few days I have been flabbergasted by the sudden changes. Many sites that consistently ranked high on the first page of Google have now fallen off to page 3 or 4. This is completely unacceptable.
It used to be that if you had a solid, domain name that counted for something. This is not the case anymore. Keyword search does not hold as much weight from an organic standpoint. This last statement is the issue I am really struggling with and I am trying to find out if this really is the case or if I need to do some tweaking.
Will Google Hummingbird force me to go back to Google Adwords and paid advertisements?
A number of articles suggest that an active Google Adwords account is necessary if you want to be a Google Player. I am not ready to completely abandon organic search and switch over to paid search ads.
What should are next steps be with respect to Google Hummingbird?
For me, I am in listening mode. I am reading the findings of others and evaluting their information to see if it makes sense or not for my particular situation.
In addition, I am closely looking at Google Webmaster Tools to insure all of my sites are up to date with no errors and Google Analytics to see what type of traffic I am receiving and if there are any different factors that have ocurred since Google Hummingbird was implemented.
I am also looking harder and closer at Google Plus there appears to be a strong correlation to sites that are represented by people who have a large number of people in their circles as opposed to those of us with far fewer connections. Google Plus is becoming a part of search each and every day.
Some final thoughts…
Now is the time to do your research and learn more about Google Hummingbird and its impact on your current search-marketing strategy. Start learning. There isn’t a book out there yet that can help you and you ultimately need to look much closer at the traffic coming into your site and see where you can start making changes. If you have some thoughts on this topic, please send them to me. I can be found on Twitter.
“Image courtesy of Idea go/ FreeDigitalPhotos.net“.