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With all of the recent news about Google Hummingbird, maybe keywords are still a differentiator. I just had a major breakthrough with respect to my own #GoogleHummingbird project.
#HASHTAGS
Yes – Google recognizes #hashtag identifiers in search and it will bring back results associated with social media platforms like Linkedin, Google+, Twitter, Vine and Blog Posts.
What does this information mean for you and I? To me, it means I really need to come up with a number of niche #hashtag words associated with my company brand and personal brand. In this world of broken english, (Thanks text messaging!) hashtags seen like the new way to communicate.
#Hashtags or QR Codes
I have another reason to pursue hashtags over QR Codes because #hashtags are searchable. QR Codes take too much work and are not searchable as far as I know.
#Hashtags in Blog Titles
Google also puts higher value on #hashtags in page titles. This was a very interesting finding.
#Hashtags on Social Media Platforms and Google Searches
I also use #hashtags on Facebook, but I have only found them to work on the Facebook Platform.
#Hashtags on Linkedin do show up in Google Searches, but not Linkedin searches
Google+
#Hashtags in Google+ show up in Google and Google Plus depending if you are logged in or not.
#Hashtags in Twitter show up in Twitter and Google Searches.
#Hashtag Work
Time to now work on creating content that has some solid #hashtag terms that people might use. In addition, I need to use #hashtags more in posts on Linkedin, Google+ and Twitter. I also need to start making the transition from keywords to #hashtags. An interesting way to look at key words from a whole different perspective.
