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Here is HUGE #keyword tip you should consider

November 1, 2013 by Brent Pohlman

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#marketing #hashtagsWith all of the recent news about Google Hummingbird, maybe keywords are still a differentiator.  I just had a major breakthrough with respect to my own #GoogleHummingbird project.

#HASHTAGS

Yes – Google recognizes #hashtag identifiers in search and it will bring back results associated with social media platforms like Linkedin, Google+, Twitter, Vine and Blog Posts.

What does this information mean for you and I? To me, it means I really need to come up with a number of niche #hashtag words associated with my company brand and personal brand. In this world of broken english, (Thanks text messaging!) hashtags seen like the new way to communicate.

#Hashtags or QR Codes

I have another reason to pursue hashtags over QR Codes because #hashtags are searchable. QR Codes take too much work and are not searchable as far as I know.

#Hashtags in Blog Titles

Google also puts higher value on #hashtags in page titles.  This was a very interesting finding.

#Hashtags on Social Media Platforms and Google Searches

Facebook

I also use #hashtags on Facebook, but I have only found them to work on the Facebook Platform.

Linkedin

#Hashtags on Linkedin do show up in Google Searches, but not Linkedin searches

Google+

#Hashtags in Google+ show up in Google and Google Plus depending if you are logged in or not.

Twitter

#Hashtags in Twitter show up in Twitter and Google Searches.

#Hashtag Work

Time to now work on creating content that has some solid #hashtag terms that people might use. In addition, I need to use #hashtags more in posts on Linkedin, Google+ and Twitter. I also need to start making the transition from keywords to #hashtags. An interesting way to look at key words from a whole different perspective.

photo credit: Kejava via photopin cc

Filed Under: Facebook, Google Plus, Linkedin, Marketing, Twitter Tagged With: hashtag marketing, hashtags as keywords

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@BrentPohlman

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