In a culture where pictures and images, (Pinterest and Instagram) are having a tremendous impact on the information we look at and consume, it amazes me that I have not applied this principle more in planning sessions. The tools are there: whiteboards, ipads, iphones, markers. It is a matter of changing your perception.
In a recent process improvement meeting with our client services team, I asked them to take a couple of minutes and sketch out their ideal computer screen to help assist clients. What happened as a result of this little activity, turned into a small group discussion experience which provided many great ideas for displaying information in a more logical manner. Now a project has been born and a new diagram will be coming soon.
Take this same approach to your current marketing customer. How do people view the ideal client for your company’s products and services? What does that client look like? What do they have? What are their strengths? What attributes do they have that make them a niche market.
Sometimes we get in a trap and think drawings are only for graphic artists and company brands. If we take a step back and start developing that picture, we may see a whole new “picture”. If that “picture” is in front of us as a daily reminder of where we want to go, it starts to have a deeper meaning and value.