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Have you ever looked at marketing as a way to improve your current processes?
When you start to think outside the box and you value input from others outside of your marketing department, you really begin to see the power that a marketing idea can have across a company.
If you get your own people involved and excited about an idea, it is amazing to see how fast the conversation can travel. In our case, this also leads to people thinking more about the proposed idea and looking at ways of how it can even improve service and save time for some departments.
The takeaway here is, marketing should resonate throughout your organization. Ideas need to be shared with other departments like production, receiving, client service, shipping and accounting to see where more efficiencies can be achieved with respect to servicing clients.
Start with an idea and go around getting input from others and see how your simple idea can really have an impact on others and use it as a way to bring other departments together.
Image courtesy of franky242 / FreeDigitalPhotos.net
