Are you worried about not getting enought Facebook Likes on your personal or company page? Have the number of followers on Twitter leveled off? Do many people like your posts on Linkedin or leave you a comment?
Maybe the issue is “you”. Are you trying to post something or upload something that has a chance to go viral? Maybe it’s time to see what type of people you are connected to.
I regularly review my connections on all platforms and see who my current list of followers are on Twitter, Linkedin, GooglePlus and Facebook. Taking a closer look at these connections can be quite revealing. Some people use tools like Klout to measure influence. I think Klout is one view, but I really like to look at the following:
1) Recent Posts, 2) Consistency on Social Media 3) User Profile and 4) Quality of Content posted over time.
That being said, Twitter has a nice tool for measuring infulence, the tool is called Twazzup for Twitter. It looks at some of the items mentioned above and puts this information on one screen. Simply type in a person’s Twitter ID, @name. The app will then look at the id and determine your top influencers and how often thes higher-quality people are connecting to you.
On Facebook, I look, read and then post a comment or like a few pages. Nothing, very elaborate at all and frankly the best people I connect with on Facebook are my family and friends. No need to connect with strangers on Facebook. Information shared on this platform is too personal.
On Linkedin, I really enjoy the updates and shares. I like looking at the home page. Genterally, people have posted a link they wrote or shared and people comment or like the information. Linkedin is all about connecting with professionals, so from my standpoint, if you have a profile and I’ve heard your name or your company name, I most likely will connect with you. Having said that, there are many people on Linkedin who do not have a profile picture, or who do not have a profile picture of themselves. Not a good thing on Linkedin.
On GooglePlus, I connect with people who post information regularly on this platform and who share some type of similar interest like marketing or some type of local connection.
As you can see from these examples, I do not get caught up in numbers. Obviously, you have to be connected to some people to make the process meaningful, but connecting for numbers sake is not a good reason for me to connect. If you connect with the right people, you will build a stronger foundation and ultimately, you will have a better experience than connecting with people who probably for the most part might mention you once and move on. Which path is more sustainable in the long run?
Build a foundation that is repeatable that highlights quality people. Stay away from those who believe it is more important for them to think their folllower counts speak for them.
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