by 
Our current culture is one built on quick answers, fast turnaround, limited time, texting, more time on tablets on smartphones.
Getting quick information and knowing how to use it.
One of the areas that is coming apparent to me is that I need to spend more time gathering information at our company and worry less about the latest technology, gadgets or online tools.
All of this technology and time spent online requires one key element.
Wasted Time
Right now too many people are caught up in being technologically literate that they are really not focused on building new content.
Employee Productivity
Are employees as productive as they can be? Is anyone documenting the work that they are creating? This can be a problem especially in smaller companies
Client Data
Are your client service staff recording communications you’ve receivd from clients for future reference? Do you have a system to handle and document client inquiries? Are you tracking client feedback?
Procedures
Are you updating work procedures? Could you quickly bring a new hire up to speed with your current processes? Do you understand how your operations, shipping and receiving work to effectively communicate this process to a client or vendor?
Summary
As you can see data collection is not all about “big data”. Sometimes the basic data is being overlooked and by collecting it, recording it and reporting it, you could be saving yourself a lot of time and energy and improve service to your clients.
