by 
This is the new form of advertising…You see signs and ads everywhere.
Follow us on Twitter
Like us on Facebook
Like us on Instagram
This type of advertising is very inefficient in my opinion. I see these signs like “sales” signs because companies finally getting in the social media game are trying to get people to go to their social media sites.
Companies who have figured out how to use social media effectively start with a product. That product is “valued information”. If you can provide valued information and communicate that to people who want that information, you have succeeded. The trick is understanding how to best know what your clients need.
A better phrase for companies to use would be.
“We are listening and sharing company insights on Twitter, Facebook and Instagram”
Image courtesy of Master Isolated Images / FreeDigitalPhotos.net
Can you imagine if people actually knew they had a voice and your company cared about what they thought. I go back to the original phrase of “Follow us on Social Media”. What value is there for the client by simply following. You need to give them a reason.
In addition, remember social media is not the end-all, be all destination. Social media is a channel, plain and simple.
Try this simple change and start telling people why you want them to follow instead of asking them to follow you. You will clear up a lot of confusion with respect to the way you use social media.
