Every company needs clients to stay in business. This should always be a goal to attract and retain clients.
Now, companies more than ever need advocates.
Client Advocates (A+) – These are people who understand what your company does and what it stands for. They know this because they are very familiar with your products/services and they value their relationship.
Networked Professional Advocates (A) – These people connect with you via profession, organization, social media. These people want to be connected to great people at companies. These people may not directly buy products/services but they want to remain in contact and learn more about your company.
Friend/Family Advocates (A) – These people are always important. It is always good for people to have a general idea of what your company does and your particular role at the company. These people like to tell good stories about your business and are proud of being associated with someone in the business.
These different type of advocates can be found in a number of places:
- Networking Events, Conferences
- Social Media – (Facebook-Friends), (Linkedin- Professionals)
- Community Events, Church, School
- Industry Leaders, Key Contacts – Mayor, Congressional Representatives, State Representatives, Local/National Personalities
Advocate building will be the next big trend in marketing. It is time to recognize who these people are and make sure they are well aware of your company and the products/services it provides.
It is another metric to work toward that can easily be identified and communicated with on a regular basis.
What are your thoughts!