Where to Play and How to Win
Building on this video and applying it to Social Media I will tell you how I think:
Where to Play
Our company has limited the platforms to Linkedin, Twitter, GooglePlus and a little Facebook.
How to Win
We use a content strategy as indicated in a prior post, Is Content Marketing a Waste of Time. In addition, it really helps to start with content on a blog page or company website.
Finding ways to be different than your competitors is the key. What I am finding is if your company posts content on a regular basis, you are already providing a service that most of your competition is not doing.
Producing the right content is a huge advantage. This means sharing quality information for our company and wrtiing about topics that only a few people might be interested in. There is too much general information out there.
Being transparent. Many companies do not list names of their employees or their phone or address information on their website. Also, listing price information is also a differential factor. Many people purchase items like cars for example by comparing features and prices online. From here, they take that information with them to the auto showrooms because they have done their homework first.
Client Service. – I can’t stress how important servicing clients is, but it can make all the difference.
This is a short list, what other items would you add?