It is a part of our culture. Everyone wants the newest, greatest model with those additional enhancements. Is an iPhone 5 heads and shoulders above an iPhone 4. Do you remember when iPhone added Siri? Are you still using Siri on a daily basis? iPads were very cool, then the iPad Mini now, I hear iPhones will be bigger. All of these technical advances. Are they changing the way we do business? I would argure that they have become another distraction, but at the same time people are buying these devices and are finding our content on these devices. We can’t forget this.
The bigger picture here is should we be spending out time trying to get the most out of these gadgets or should we be looking at different ways to meet our client’s needs
I struggled with this topic, especially when it came to putting a company app on an iPhone or iPad. Most of the apps I have come across are a one and done type of experience. I did not want that type of experience for a clients. Sure, I could take the easy way out and replicate our website, but what type of value has that added.
Instead, I tried to come up with a simple process, with few clicks that would allow our clients to track their samples while they were being analyzed. Read more about the app right here. The point here is that by focusing on people and not the technology, I was able to come up with an idea for people to actually find benefit through an app. Apps have been around for the past four years, but we, as a company were not ready to throw our name behind some app that basically restated information or looked like our current website.
As technology changes, we need to look at each other and try to find uses for this technology. Technology is only as good as the people who use it. This fall, my children will get their first exposure to iPads in their classrooms. It will be interesting to see how teachers will use this technology in their classes. Hopefully, they will find ways to keep students engaged and will take their learning to another level.