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WOW is the new way of marketing!
Too many of us come from a system approach where we think we need to build a structure and system that people will use. To build a system like this would take a lot of time and there are no guarantees that it will work.
People want FRESH!
In addition, people’s expectations have changed tremendously. People want more, they want new, fresh ideas. They want to look at something and say, “wow” , “I like that” , “Very Impressive”
This week, I attended an industry conference and tradeshow and it really hit me how much things have changed. I talked about the use of business cards yesterday and I wanted to talk about breakout sessions.
- Why do people still use powerpoint slides with 300 words of content on each slide? You think I am kidding, I am not.
- Why do people still read their powerpoint slides?
- Why do we think presentations have to be one way?
- Why do most of the attendees pull out their notebooks, laptops and smartphones and pretend to listen?
- At the end of the presentation a call for questions goes out to the attendees and maybe at most 2 – 3 people ask questions.
I talked to a few clients at these sessions and in a matter of minutes I asked them if they were using our company mobile app and I was amazed how fast these clients downloaded the app and were using it right away.
People are BORING!
The problem is that all of us are becoming more and more boring to be around. We do not have any new ideas to talk about and we are too busy listening to stupid opinions and news stories or making sure all of our emails are read up to the minute. (Seriously)
We need to create a better booth experience at tradeshows.
We need to create content that resonates and sticks. One presenter at this particular conference mixed in humor, voice inflection and inserted his strong opinion on materials. This presenter had captivated the audience and definitely “wowed” us.
Creating EXCITEMENT!
Here are some ways to create excitement:
- Have you ever heard Tom Peters – “In Search of Excellence” Author. He is a very passionate speaker. Go to YouTube and check out one of his videos.
- Create presentations with fewer than 20 words on a slide. 10 words or less and you are an awesome presenter
- Create a mobile app that actually improves the experience for your clients
- Move around and don’t get stuck behind a microphone
- Practice your delivery. One presenter, apologized because he had not given his presentation for 3 years. Obviously, many people tuned him out.
- Talk to your attendees before and after the presentation. (Show that you appreciate them coming to your event)
- Talk about something you are an expert in. (If you are not a knowledge expert or have experience in the topic you are presenting, your life will be hard as a presenter)
- Keep the number of slides you use to 20 or less.
Work on your “WOW” experience today and be different than the majority of presenters and marketers.
Image courtesy of DigitalArt / FreeDigitalPhotos.net
