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If you are a marketer, you really want to check out this must read article, “It’s the End of ‘Marketing’ As We Know It at Procter & Gamble” by Jack Neff
I had some time last week to reflect on wehre I wanted to go with marketing. I really think this article looks at the concept of “Branding” and where all of us need to go with respect to our own brand management initiatives.
I really like how brand mangement has been broken down.
Brand Management at P&G now encompasses four functions — including, of course, brand management (formerly known as marketing), consumer and marketing knowledge (a.k.a. market research), communications (known as public relations at some companies and up until a couple of years ago as external relations at P&G), and design (known as design pretty much everywhere, except where it’s called visual brand identity and such). Source “It’s the End of ‘Marketing’ As We Know It at Procter & Gamble” by Jack Neff
Brand Management
It realy does come down to what you want your company to be known for and what your company stands for. I have talked about this concept in previous posts. (The Importance of Brand Management)
Consumer and Marketing Knowledge
In this age of “Big Data”, how well do we really know our clients and are we doing all we can to understand their wants and needs. (Big Data Management)
Communications
Communications is more then public relations. It is all about building a presence in the market on a regular basis. (Comunications)
Design
How to bring all of these concetps together through design (Integrating Design and Media)
Branding will be a major topic of discussion for the future as Mr. Neff has stated in the article referenced above.
What type of thoughts do you have after reading his article?
Do you agree with these concepts?
