This fall Apple is supposed to release a new iPhone update, iPhone 6. New features and benefits for consumers. Right now this information is creating hype on different internet sites and talk on social media.
Is your company planning a new update? Are you coming out with new services, new brand design, a major acquisition. What kind of buzz are you starting?
This is today’s culture! People like new and are always looking for the most current technology available to them. New updates indicate a company is growing and implementing innovative processes for its clients.
For me, this means I need to constantly look at ways to improve service and make sure I get this information out to my clients. Earlier, this year we released a new mobile app with a pretty nifty process for clients to immediately find value. The part I am still working on is getting this information out to my clients. People don’t read press releases that often and I have found the people who embrace this technology are the ones who have seen it up close.
Because of Apple’s strong brand, they can afford to wait a year and bundle all of their updates and technology into a single device. This has been a particularly successful model for Apple and other technology companies. For companies like mine, it is more imperative to continue to address updates like projects and work toward implementing these projects in a more accelerated manner.
Some update ideas could include the following:
- New website look
- Open House
- Blog Site
- Putting on a Conference
- Mobile App
- New Brand look
Again, these items listed above are just to give you some ideas. If it was me, I would look for something much bigger and better. If you are not planning on any updates in the near future, you could have other issues with your business. Companies need to keep reinventing themselves and make improvements. The key is to be able to do this in a much shorter time frame to keep pace with the current culture.
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