Too many times we identify who we are and what we do by our job title. The truth of the matter is using this simple title is really very limiting and it does not portray the whole picture. If you are going to stand out and be different than all the rest, you need to tell people more about who you are, what you stand for. Right now, most people are scrambling and trying to protect their name and their title. Are you one of these people?
My advice, make sure you can present yourself as a brand that stands out from the crowd and gives people a sense of you are and what you value the most. Talk about your passions and beliefs in a way that is respectful and confident at the same time.
Right now, the lines are getting blurred. Many companies have fallen off or consolidated or have been bought out by other companies. Who are the leaders in your company? These people need to rise to the top and make sure the company brand is being recognized.
Tying your company brand with your personal brand is one way to bring more brand exposure. Leaders need to find ways to drive their company message into the community and online through platforms like social media or organizations.
In addition, digital and traditional media needs to also reinforce the company’s brand in a way that brings out the work that they perform, the results that are achieved and the service they provide to their clients. This information needs to appear as a part of a content marketing initiative as well as through sales and client service teams.
What qualities and beliefs make up your brand? These items will help drive the way you sell and service your clients. Let people know more about who you are and what you value. Work at developing a better personal and company message that people can relate to and stop trying to fit that message into a job title or vision statement.