by 
Sometimes we think of attention as depicted here in a negative sense?
However a closer look at this word, Attention may reveal a whole new meaning.
Could the word “attention” replace the word “marketing”? Today, we look at different type of marketing like social media marketing, content marketing and digital marketing. However all these words describe a process and really never address real action. I feel this is one of the reasons we, as marketers get stuck in our ways and we lose focus in the process.
This is where I discovered the word attention. With this simple word, I found an exciting approach to build on and remember. It is much easier to build action and goals around this word by adding another word. It is also possible to change perspective from marketer to customer. I wrote this article as if I was defining my own position. I would invite you to read and try this approach yourself. It is very simple, yet it really helps clarify a clear direction.
Short Attention
Today, people have a very short attention. I know because I am one of those people. I honestly do not read articles right away. I like to scan the topics and then go back and read through the article. When I look for information if I can’t find it right away, I move on. With this in mind, I think it is imperative to write attention-getting headlines to get people to initially be interested in the content.
Draw Attention
Make sure you are always step ahead by listening to client needs and providing them with content they cannot get anywhere else. You need to draw them in to your message. This message needs to be available on multiple channels and platforms.
Focus Attention
Continue to work on driving people to the next event or action. It is not enough to only produce content. It is imperative to continue to work at drawing people in and keep them focused on where you want to take them.
Hold Attention
This is seriously one of the hardest tasks to do. One way I have found success is by creating an app that people find helpful and easy to maneuver. Another way to hold attention is to be more personable. Be personable. Listen more and let people talk. If you do this simple task, you will gain more knowledge and actually have a better chance at really meeting your clients’ needs.
Attract Attention
It is imperative to work at bringing attention to your company brand as well as your personal brand. The best way to do this is to write from a company standpoint and a personal/professional standpoint. I use two separate blogs to achieve this task as well as platforms like Linkedin. Connecting with others and building influence should be a daily activity.
Pay Attention
Are you looking closely at your metrics? Here are my favorite metrics to look at:New Accounts – Great information: Location,
- How they found our company
- Reason for opening account
- Sales Per Month
- Client Inquiries submitted
- Number of eBook requests
- Checking client account activity
This information is critical to keeping in touch with client service staff, sales staff and overall client activity.
Summary
Attention can really be defined a number of ways with respect to marketing goals. I have only scratched the surface here. The beauty of this process is that it really presents a model that is very flexible and easy to remember. It is time to start paying more attention each day and discovering ways to create attention for our company brand and its associated products/services.
Picture source: Pixabay
